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It's the little things. Specifically, little stickers that remind me of how this shop was once just a dream of ours and how it's come so far because of our incredible customers who advocate on it's behalf.
When Chase and I first started planning the business that would become Durango Outdoor Exchange, we met with Tim Kapustka (of Studio &) to design a logo that would encompass all that we originally wanted the shop to be. What he came up with was perfect. There are many ways to interpret what you see with the center circle, the obvious green arrows pointing out and the more subtle while arrows pointing in. It leaves room for you to fill in your experience.
Right away, we put that logo everywhere we could and started getting our name out there. Stickers were high on the list of marketing tools and we ordered them immediately. A solid shout out to Sticker Mule for providing stickers that stand the test of time. Be it their laptop stickers or the one's meant for outside use, they hold up to the elements!
In the beginning, we knew every person who displayed a sticker (read, our moms). As the business grew, so did the visibility of our stickers around town. On cars and roof boxes, the cement blockers at Durango Joes, and I really felt like we'd made it when I saw one on the Natures Oasis light post.
Seven years later, I am still just as giddy and grateful when I see our sticker displayed. I imagine to some, it is really personal and a vote of support for a business they appreciate. To others, it might just be a sweet sticker. Either way, it still makes me smile and gives me comfort to know the shop has had an impact on someone in a positive way.
We've grown, no doubt. But, we hope that everyone who comes in feels a sense of belonging, appreciation for outdoor adventures and a sense of gratefulness from us which continues to drive our enthusiasm for this business that was once just a dream.
We all know how fun skiing is, and we all hate how expensive it can be. Good skis, boots, poles, and bindings can literally cost as much as a used Civic, and that’s before we even start talking about ski jackets, pants, and helmets. Fortunately, buying used ski equipment is a fantastic way to save money while still getting quality gear. Just like buying new, purchasing secondhand ski gear requires a bit of knowledge to ensure you’re getting a good deal on equipment that’s safe and suitable for your needs. This guide will walk you through how to buy used ski gear and what to look for when evaluating different types of equipment.
Beyond the right fit: Buy your used gravel bike with the right components
Yes, it seems like the whole world has gone gravel, with gravel bikes now common on local trails and replacing road bikes in many cases. The best gravel bikes marry the speed of a road bike with the durability of a mountain bike, enabling you to do a huge variety of things with just one bike.
But just what features are best for you? When choosing a gravel bike, it's essential to consider several features to ensure you get the best ride experience. This blog will guide you through the critical features to look for in a gravel bike, helping you make an informed decision.
Let’s talk “travel”—mountain bike suspension travel, that is.
One of the most crucial factors in selecting a mountain bike is determining the appropriate travel for your riding style. "Travel" refers to the amount of suspension movement a bike has, and it plays a significant role in how your bike handles different terrains. This blog will delve into the different types of mountain bike travel and how to choose the best one for your riding style.